/* Layout concept: a dark campaign-poster world interrupted by off-white "publication" spreads.
   Enormous grotesk headlines against tiny mono metadata; the infinity mark becomes the system diagram. */
:root{
  --ink:#0B0B0C;        /* page ground */
  --ink-2:#141416;      /* raised dark */
  --paper:#EDEDE8;      /* off-white spreads */
  --bone:#F7F7F4;       /* type on dark */
  --mute:#BBBCB5;       /* secondary text: AA+ on ink */
  --mute-2:#41423D;     /* secondary on paper */
  --line:rgba(247,247,244,.18);
  --line-strong:rgba(247,247,244,.5);
  --line-p:rgba(11,11,12,.16);
  --spark:#D4FF3A;      /* the controlled spark */
  --spark-ink:#0B0B0C;
  --f-display:"Helvetica Neue","Neue Haas Grotesk Display Pro",Helvetica,"Archivo",Arial,sans-serif;
  --f-body:"Helvetica Neue",Helvetica,"Archivo",Arial,sans-serif;
  --f-mono:"IBM Plex Mono",ui-monospace,"SF Mono",Menlo,Consolas,monospace;
  --g:clamp(16px,3.2vw,48px);
  --ease:cubic-bezier(.2,.7,.1,1);
  --ease-io:cubic-bezier(.7,0,.2,1);
  color-scheme:dark;
}
*{box-sizing:border-box}
[hidden]{display:none!important}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
html{overflow-x:clip}
body{background:var(--ink);color:var(--bone);font-family:var(--f-body);font-size:16px;line-height:1.5;-webkit-font-smoothing:antialiased;overflow-x:clip}
img{display:block;max-width:100%;height:auto}
a{color:inherit;text-decoration:none}
button{font:inherit;color:inherit;background:none;border:0;cursor:pointer;padding:0}
::selection{background:var(--spark);color:var(--spark-ink)}
:focus-visible{outline:1.5px solid var(--spark);outline-offset:4px}
.wrap{padding-inline:var(--g)}
.mono{font-family:var(--f-mono);font-size:13px;font-weight:500;letter-spacing:.07em;text-transform:uppercase;line-height:1.4}
.mono.sm{font-size:12px}
.mute{color:var(--mute)}
.spark{color:var(--spark)}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.mark{display:block;fill:currentColor}

/* ---------- headline system ---------- */
.mega{font-family:var(--f-display);font-weight:500;letter-spacing:-.052em;line-height:.86;margin:0;text-wrap:balance}
.h1{font-size:clamp(52px,10.6vw,192px)}
.h2{font-size:clamp(44px,8vw,140px)}
.h3{font-size:clamp(34px,5vw,84px);letter-spacing:-.045em;line-height:.92}
.ln{display:block;overflow:hidden;padding:.04em 0 .22em;margin:-.04em 0 -.22em}
.ln>span{display:block;transition:transform 1.1s var(--ease)}
.js .split:not(.in) .ln>span{transform:translateY(105%)}
.split .ln:nth-child(2)>span{transition-delay:.08s}
.hero .split .ln:nth-child(1)>span{transition-delay:1.15s}.hero .split .ln:nth-child(2)>span{transition-delay:1.25s}.split .ln:nth-child(3)>span{transition-delay:.16s}
.rv{transition:transform 1s var(--ease),opacity 1s var(--ease)}
.js .rv:not(.in){transform:translateY(26px);opacity:0}
.lede{font-size:clamp(17px,1.35vw,21px);line-height:1.5;max-width:44ch;color:var(--bone);text-wrap:pretty}
.lede.mute{color:var(--mute)}

/* ---------- link / button language ---------- */
.cta{display:inline-flex;align-items:center;gap:14px;font-family:var(--f-mono);font-weight:600;font-size:14px;letter-spacing:.1em;text-transform:uppercase;padding:18px 0;position:relative;white-space:nowrap}
.cta::after{content:"";position:absolute;left:0;right:0;bottom:10px;height:1px;background:currentColor;transform-origin:right;transition:transform .6s var(--ease)}
.cta:hover::after{transform:scaleX(0);transform-origin:right}
.cta .ar{color:var(--spark);display:inline-block;transition:transform .5s var(--ease)}
.cta:hover .ar{transform:translate(3px,-3px)}
.cta.down:hover .ar{transform:translateY(4px)}
.cta.solid{background:var(--spark);color:var(--spark-ink);padding:20px 26px}
.cta.solid::after{display:none}
.cta.solid .ar{color:var(--spark-ink)}
.magnet{will-change:transform;transition:transform .5s var(--ease)}

/* ---------- nav ---------- */
.nav{position:fixed;inset:0 0 auto 0;z-index:50;padding-top:env(safe-area-inset-top,0px);transition:background .5s var(--ease),backdrop-filter .5s}
.nav-in{display:flex;align-items:center;justify-content:space-between;gap:24px;padding:22px var(--g);transition:padding .5s var(--ease)}
.nav.scrolled{background:rgba(11,11,12,.74);backdrop-filter:blur(14px) saturate(1.2);-webkit-backdrop-filter:blur(14px) saturate(1.2);border-bottom:1px solid var(--line)}
.nav.scrolled .nav-in{padding-block:13px}
.brand{display:flex;align-items:center;gap:12px}
.brand .mark{width:64px;height:auto;transition:width .5s var(--ease)}
.nav.scrolled .brand .mark{width:54px}
.brand b{font-family:var(--f-mono);font-weight:500;font-size:13px;letter-spacing:.32em}
.links{display:flex;gap:clamp(18px,2.4vw,40px)}
.links a{font-size:15.5px;font-weight:500;letter-spacing:-.005em;position:relative;padding:6px 0;color:rgba(247,247,244,.94);transition:color .3s}
.links a:hover{color:var(--bone)}
.links a::before{content:"";position:absolute;left:50%;top:-3px;width:4px;height:4px;background:var(--spark);transform:translateX(-50%) scale(0);transition:transform .35s var(--ease)}
.links a:hover::before,.links a.on::before{transform:translateX(-50%) scale(1)}
.nav .cta{padding:8px 0}
.nav .cta::after{bottom:2px}
.burger{display:none;width:44px;height:44px;align-items:center;justify-content:center;flex-direction:column;gap:6px}
.burger i{display:block;width:22px;height:1.5px;background:var(--bone);transition:transform .5s var(--ease)}
.menu{position:fixed;inset:0;z-index:49;background:var(--ink);padding:calc(96px + env(safe-area-inset-top,0px)) var(--g) calc(32px + env(safe-area-inset-bottom,0px));display:flex;flex-direction:column;justify-content:space-between;clip-path:inset(0 0 100% 0);transition:clip-path .8s var(--ease-io);visibility:hidden}
.menu.open{clip-path:inset(0);visibility:visible}
.menu nav{display:flex;flex-direction:column}
.menu nav a{font-family:var(--f-display);font-size:clamp(44px,13vw,72px);letter-spacing:-.045em;line-height:1.02;font-weight:500;display:flex;align-items:baseline;gap:14px}
.menu nav a span{font-family:var(--f-mono);font-size:13px;letter-spacing:.08em;color:var(--mute)}
body.menu-open .burger i:first-child{transform:translateY(3.75px) rotate(45deg)}
body.menu-open .burger i:last-child{transform:translateY(-3.75px) rotate(-45deg)}

/* ---------- section index (fixed) ---------- */
.index{position:fixed;left:var(--g);bottom:calc(20px + env(safe-area-inset-bottom,0px));z-index:40;display:flex;gap:14px;align-items:center;mix-blend-mode:difference;color:#fff;pointer-events:none;opacity:0;transition:opacity .5s}
.index.show{opacity:1}
.index .bar{width:60px;height:1px;background:rgba(255,255,255,.3);position:relative;overflow:hidden}
.index .bar i{position:absolute;inset:0;background:#fff;transform-origin:left;transform:scaleX(0)}
.index #idxName{display:inline-block;min-width:16ch}

/* ---------- cursor ---------- */
.cursor{position:fixed;left:0;top:0;z-index:60;pointer-events:none;width:10px;height:10px;margin:-5px 0 0 -5px;border-radius:50%;background:var(--spark);transition:width .4s var(--ease),height .4s var(--ease),margin .4s var(--ease),opacity .3s;display:none;align-items:center;justify-content:center;color:var(--spark-ink);font-family:var(--f-mono);font-size:12px;letter-spacing:.1em}
.cursor span{opacity:0;transition:opacity .25s}
.cursor.big{width:84px;height:84px;margin:-42px 0 0 -42px}
.cursor.big span{opacity:1}
@media (hover:hover) and (pointer:fine){.cursor{display:flex}}

/* ---------- 01 hero ---------- */
.hero{position:relative;min-height:100svh;display:flex;flex-direction:column;justify-content:flex-end;overflow:hidden;isolation:isolate}
.hero-img{position:absolute;inset:-6% 0 0 0;z-index:-2}
.hero-img img{width:100%;height:100%;object-fit:cover;object-position:50% 40%;filter:grayscale(.5) contrast(1.05) brightness(.5);transform:scale(1.08);animation:heroIn 2.6s var(--ease) forwards}
@keyframes heroIn{to{transform:scale(1)}}
.hero::after{content:"";position:absolute;inset:0;z-index:-1;background:linear-gradient(180deg,rgba(11,11,12,.55) 0%,rgba(11,11,12,0) 28%,rgba(11,11,12,.2) 55%,rgba(11,11,12,.92) 100%)}
.hero-top{position:absolute;top:calc(110px + env(safe-area-inset-top,0px));left:var(--g);right:var(--g);display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.hero-top div{display:flex;flex-direction:column;gap:6px;max-width:22ch}
.hero-top div:nth-child(2){justify-self:center}.hero-top div:nth-child(3){justify-self:end;text-align:right}
.hero-top b{font-family:var(--f-display);font-weight:500;font-size:clamp(18px,1.6vw,24px);letter-spacing:-.02em}
.hero-top b.spark{color:var(--spark)}
.hero h1{padding-inline:var(--g)}
.hero h1 em{font-style:normal;color:var(--spark)}
.hero-foot{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:clamp(32px,6vw,120px);align-items:end;padding:0 var(--g) clamp(40px,5vw,72px);margin-top:clamp(36px,4.4vw,64px)}
.hero h1{font-size:clamp(52px,9.2vw,168px)}
.hero-link{display:inline-flex;align-items:center;gap:10px;font-weight:600;font-size:16px;padding:8px 0;border-bottom:1px solid rgba(247,247,244,.5);transition:border-color .3s,color .3s}
.hero-link:hover{border-color:var(--spark);color:var(--spark)}
.hero-link .ar{transition:transform .5s var(--ease)}.hero-link:hover .ar{transform:translateY(3px)}
.hero-main{display:flex;flex-direction:column;gap:clamp(22px,2.4vw,32px);min-width:0}
.hero-sub{margin:0;font-size:clamp(17px,1.3vw,20px);line-height:1.5;font-weight:400;max-width:44ch;color:rgba(247,247,244,.84);text-wrap:pretty}
.hero-ctas{display:flex;gap:28px;flex-wrap:wrap;align-items:center}
.hero-meta{display:flex;flex-direction:column;align-items:flex-end;gap:10px;text-align:right}
.scrollcue{display:flex;align-items:center;gap:10px}
.scrollcue i{display:block;width:1px;height:34px;background:var(--line);position:relative;overflow:hidden}
.scrollcue i::after{content:"";position:absolute;left:0;top:0;width:1px;height:12px;background:var(--spark);animation:cue 1.8s var(--ease-io) infinite}
@keyframes cue{0%{transform:translateY(-12px)}100%{transform:translateY(34px)}}
.proof{position:absolute;right:var(--g);bottom:calc(100% + 0px);display:none}
.hero-h{position:relative}
.proofcard{position:absolute;right:var(--g);bottom:.4em;width:250px;display:grid;grid-template-columns:84px 1fr;gap:12px;padding:10px;background:rgba(11,11,12,.42);backdrop-filter:blur(16px);-webkit-backdrop-filter:blur(16px);border:1px solid var(--line);transition:border-color .4s}
.proofcard:hover{border-color:var(--spark)}
.proofcard img{width:84px;height:84px;object-fit:cover}
.proofcard div{display:flex;flex-direction:column;justify-content:space-between;padding:2px 0}
.proofcard strong{font-weight:500;font-size:16px;line-height:1.2;letter-spacing:-.01em}

/* marquee */
.marquee{background:var(--ink-2);border-block:1px solid var(--line);overflow:hidden;white-space:nowrap;padding:clamp(18px,2.2vw,30px) 0}
.marquee-track{display:inline-flex;animation:mq 70s linear infinite}
.marquee:hover .marquee-track{animation-play-state:paused}
.mq-set{display:inline-flex;align-items:center;gap:clamp(24px,2.6vw,44px);padding-right:clamp(24px,2.6vw,44px);font-family:var(--f-display);font-weight:500;font-size:clamp(28px,3.4vw,54px);letter-spacing:-.035em;line-height:1;color:var(--bone)}
.mq-set .s{color:var(--spark)}
.mq-set .mark{width:clamp(40px,3.6vw,60px);height:auto;color:var(--spark);flex:none}
@keyframes mq{to{transform:translateX(-50%)}}

/* ---------- section scaffolding ---------- */
.sec{position:relative;padding-block:clamp(96px,12vw,180px)}
.sec-head{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,2.2fr);gap:32px;align-items:start;margin-bottom:clamp(48px,7vw,104px)}
.sec-head .tag{display:flex;flex-direction:column;gap:8px;padding-top:.6em}
.tag i{font-style:normal;color:var(--spark)}
.paper{background:var(--paper);color:var(--ink)}
.paper .mute{color:var(--mute-2)}
.paper .tag i{color:var(--ink)}
.paper ::selection{background:var(--ink);color:var(--spark)}
.rule{height:1px;background:var(--line);border:0;margin:0}
.paper .rule{background:var(--line-p)}

/* ---------- 02 problem ---------- */
.problem{height:260vh;position:relative}
.problem-stage{position:sticky;top:0;height:100svh;overflow:hidden}
.problem-copy{position:absolute;left:var(--g);top:calc(96px + env(safe-area-inset-top,0px));display:flex;flex-direction:column;gap:14px;width:min(34ch,28vw);z-index:3}
.pains{list-style:none;margin:0;padding:0;display:flex;flex-direction:column}
.pains li{display:grid;grid-template-columns:34px minmax(0,1fr);gap:4px;padding:12px 0;border-top:1px solid var(--line-p);font-size:clamp(16px,1.2vw,18px);line-height:1.4;font-weight:500}
.pains li span{font-family:var(--f-mono);font-size:12px;font-weight:600;padding-top:3px;color:var(--mute-2)}
.fix{margin:0;font-size:clamp(16px,1.2vw,18px);line-height:1.4;padding:12px 14px;border:1.5px solid var(--ink);transition:background .5s var(--ease),color .5s}
.fix b{font-weight:700}
.fix.on{background:var(--ink);color:var(--paper)}
.fix.on b{color:var(--spark)}
.p-hint{color:var(--ink);font-weight:600}
.problem-intro{display:none;padding-block:calc(96px + env(safe-area-inset-top,0px)) 24px}
.problem-intro h2{font-size:clamp(40px,11vw,64px);margin:18px 0 22px}
.problem-intro .fix{margin-top:16px}
.ptip{position:absolute;left:0;top:0;z-index:6;width:min(300px,calc(100% - 32px));background:var(--ink);color:var(--paper);padding:14px 16px 16px;pointer-events:none;opacity:0;transform:translateY(6px);transition:opacity .25s,transform .35s var(--ease);box-shadow:0 20px 40px -20px rgba(11,11,12,.5)}
.ptip.on{opacity:1;transform:none}
.ptip b{display:block;font-family:var(--f-mono);font-size:12px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--spark);margin-bottom:6px}
.ptip p{margin:0;font-size:16px;line-height:1.4}
.problem-heads{position:absolute;left:var(--g);right:var(--g);bottom:clamp(28px,5vw,64px);z-index:3;display:grid}
.problem-heads h2{grid-area:1/1;transition:opacity .2s linear;font-size:clamp(40px,5.4vw,96px)}
.after-sub{grid-row:2;margin:18px 0 0;font-size:clamp(17px,1.3vw,20px);font-weight:500;opacity:0}
.problem-heads .after{opacity:0}
.problem-side{position:absolute;right:var(--g);top:calc(96px + env(safe-area-inset-top,0px));text-align:right;z-index:3;display:flex;flex-direction:column;gap:8px}
.problem svg.links-svg{position:absolute;inset:0;width:100%;height:100%;z-index:1;pointer-events:none}
.links-svg line,.links-svg circle{stroke:var(--ink);stroke-width:1;fill:none}
.links-svg line{stroke-dasharray:2 5;stroke:rgba(11,11,12,.45)}
.links-svg circle.ndot{fill:var(--ink);stroke:none}
.problem-stage.tight .word{font-size:12px;padding:7px 10px 6px;gap:8px}
.word{position:absolute;left:0;top:0;z-index:2;font-family:var(--f-mono);font-weight:500;font-size:13px;letter-spacing:.09em;padding:9px 12px 8px;border:1px solid var(--ink);background:var(--paper);white-space:nowrap;will-change:transform;display:flex;gap:10px;align-items:center}
.word small{font-size:11px;color:var(--mute-2)}
.word{cursor:help;color:var(--ink);transition:background .25s,color .25s}
.word i{font-style:normal;color:var(--mute-2);margin-left:2px}
.word.lit{background:var(--ink);color:var(--paper)}
.word.lit i{color:var(--spark)}
.word:hover,.word:focus-visible,.word.active{background:var(--ink);color:var(--paper);outline:0}
.word:hover small,.word.active small{color:var(--spark)}
.word.lit small{color:var(--spark)}
.core{position:absolute;left:50%;top:50%;z-index:2;width:clamp(72px,7vw,104px);transform:translate(-50%,-50%) scale(var(--s,0));color:var(--ink);background:var(--paper);padding:10px}
.core .mark{width:100%}

/* ---------- 03 chapters ---------- */
.chapters{position:relative}
.chapter{position:sticky;top:0;height:100svh;overflow:hidden;display:flex;flex-direction:column;justify-content:space-between;padding:calc(96px + env(safe-area-inset-top,0px)) var(--g) clamp(28px,4vw,52px);isolation:isolate;background:var(--ink)}
.chapter .bg{position:absolute;inset:0;z-index:-2}
.chapter .bg img{width:100%;height:100%;object-fit:cover}
.chapter::before{content:"";position:absolute;inset:0;z-index:-1}
.ch-grow .bg img{filter:grayscale(1) contrast(1.15) brightness(.55)}
.ch-grow::before{background:linear-gradient(0deg,rgba(11,11,12,.9),rgba(11,11,12,.1) 60%),repeating-linear-gradient(90deg,rgba(212,255,58,.07) 0 1px,transparent 1px 8.333%)}
.ch-create .bg img{filter:contrast(1.1) brightness(.6) sepia(.25);object-position:50% 45%}
.ch-create::before{background:radial-gradient(120% 90% at 70% 40%,transparent,rgba(11,11,12,.85))}
.ch-auto .bg img{filter:grayscale(.6) contrast(1.2) brightness(.42) hue-rotate(-10deg)}
.ch-auto::before{background:linear-gradient(0deg,rgba(11,11,12,.95),rgba(11,11,12,.25)),repeating-linear-gradient(0deg,rgba(247,247,244,.035) 0 1px,transparent 1px 4px)}
.ch-top{display:flex;justify-content:space-between;align-items:flex-start;gap:24px}
.ch-body{display:flex;flex-direction:column;gap:clamp(20px,3vw,40px)}
.ch-body .ch-side{order:-1;align-self:flex-end;width:min(520px,100%)}
.ch-word{font-family:var(--f-display);font-weight:500;letter-spacing:-.065em;line-height:.8;font-size:clamp(76px,17vw,320px);margin:0 0 -.04em;white-space:nowrap}
.ch-word .dot{color:var(--spark)}
.ch-side{display:flex;flex-direction:column;gap:22px;padding-bottom:.6vw}
.ch-side p{font-size:clamp(21px,1.9vw,30px);font-weight:500;line-height:1.18;letter-spacing:-.025em;margin:0;max-width:26ch;text-wrap:balance}
.ch-list{list-style:none;margin:0;padding:0;border-top:1px solid var(--line);columns:2;column-gap:24px}
.ch-list li{display:flex;gap:10px;padding:10px 0;border-bottom:1px solid var(--line);font-size:16px;break-inside:avoid}
.ch-list li span{font-family:var(--f-mono);font-size:12px;color:var(--mute);padding-top:3px}
.ticks{position:absolute;right:var(--g);top:50%;display:flex;flex-direction:column;gap:6px;z-index:1}
.timecode{display:flex;gap:10px;align-items:center}
.rec{width:8px;height:8px;border-radius:50%;background:#ff4b3a;animation:blink 1.2s steps(2) infinite}
@keyframes blink{50%{opacity:0}}
.crop{position:absolute;width:28px;height:28px;border:solid var(--bone);opacity:.6;z-index:1}
.crop.a{left:var(--g);top:calc(80px + env(safe-area-inset-top,0px));border-width:1px 0 0 1px}
.crop.b{right:var(--g);top:calc(80px + env(safe-area-inset-top,0px));border-width:1px 1px 0 0}
.crop.c{left:var(--g);bottom:16px;border-width:0 0 1px 1px}
.crop.d{right:var(--g);bottom:16px;border-width:0 1px 1px 0}
.log{font-family:var(--f-mono);font-size:13px;line-height:1.75;color:var(--mute);min-height:7em;letter-spacing:.02em}
.log b{color:var(--spark);font-weight:400}

/* ---------- 04 method ---------- */
.method-row{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));position:relative;border-top:1px solid var(--line)}
.method-row::before{content:"";position:absolute;left:0;top:-1px;height:1px;width:100%;background:var(--spark);transform-origin:left;transform:scaleX(var(--p,0))}
.step{padding:28px 24px 0 0;display:flex;flex-direction:column;gap:16px;position:relative}
.step::before{content:"";position:absolute;left:0;top:-4px;width:7px;height:7px;background:var(--bone);transition:background .4s}
.step.on::before{background:var(--spark)}
.step h3{font-family:var(--f-display);font-weight:500;font-size:clamp(26px,2.8vw,44px);letter-spacing:-.04em;margin:0;line-height:1}
.step p{margin:0;color:var(--mute);font-size:16px;max-width:26ch}
.step .ar{color:var(--spark)}

/* ---------- 05 work ---------- */
.work-intro{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:32px;align-items:end;margin-bottom:clamp(56px,8vw,120px)}
.work-intro .h1{letter-spacing:-.06em}
.project{margin-bottom:clamp(96px,12vw,180px)}
.p-head{display:grid;grid-template-columns:auto minmax(0,1fr) auto;gap:clamp(16px,3vw,48px);align-items:end;margin-bottom:24px}
.p-num{font-family:var(--f-mono);font-size:13px;letter-spacing:.08em;padding-bottom:1.2em}
.p-title{font-family:var(--f-display);font-weight:500;font-size:clamp(44px,8.4vw,150px);letter-spacing:-.058em;line-height:.86;margin:0}
.p-media{position:relative;overflow:hidden;display:block;background:#cfcfca;cursor:none}
@media (hover:none){.p-media{cursor:pointer}}
.p-media img{width:100%;aspect-ratio:16/8.2;object-fit:cover;transform:scale(1.04);transition:transform 1.6s var(--ease)}
.p-media:hover img{transform:scale(1)}
.js .p-media.rv:not(.in){transform:none;opacity:1;clip-path:inset(12% 6% 12% 6%)}
.p-media.rv{transition:clip-path 1.4s var(--ease);clip-path:inset(0)}
.p-overlay{position:absolute;left:0;right:0;bottom:0;display:flex;justify-content:space-between;align-items:flex-end;padding:clamp(16px,2vw,28px);color:var(--bone);background:linear-gradient(0deg,rgba(11,11,12,.6),transparent);gap:16px}
.p-meta{display:grid;grid-template-columns:repeat(4,minmax(0,1fr)) minmax(0,1.6fr);gap:24px;padding:22px 0;border-bottom:1px solid var(--line-p)}
.p-meta dt{font-family:var(--f-mono);font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--mute-2);margin-bottom:8px}
.p-meta dd{margin:0;font-size:16px;line-height:1.35}
.p-meta .desc{font-size:clamp(17px,1.4vw,21px);letter-spacing:-.015em;line-height:1.3}
.p-strip{display:flex;gap:clamp(12px,1.4vw,20px);overflow-x:auto;scroll-snap-type:x mandatory;margin-top:clamp(12px,1.4vw,20px);padding-bottom:14px;scrollbar-width:thin;scrollbar-color:var(--ink) transparent;cursor:grab}
.p-strip.drag{cursor:grabbing;scroll-snap-type:none}
.p-strip figure{flex:0 0 clamp(260px,34vw,560px);margin:0;scroll-snap-align:start}
.p-strip figure.tall{flex-basis:clamp(200px,22vw,360px)}
.p-strip img{width:100%;aspect-ratio:4/3;object-fit:cover;pointer-events:none;user-select:none}
.p-strip figure.tall img{aspect-ratio:3/4}
.p-strip figcaption{font-family:var(--f-mono);font-size:12px;letter-spacing:.08em;text-transform:uppercase;color:var(--mute-2);padding-top:10px}
.project.flip .p-head{grid-template-columns:auto minmax(0,1fr) auto}
.project.flip .p-title{text-align:right}
.p-row-cta{display:flex;justify-content:space-between;align-items:center;gap:16px;flex-wrap:wrap}
.next-slot{border:1px dashed var(--line-p);display:grid;grid-template-columns:minmax(0,1fr) auto;gap:24px;align-items:end;padding:clamp(24px,4vw,56px)}
.next-slot h3{font-family:var(--f-display);font-weight:500;font-size:clamp(34px,5vw,80px);letter-spacing:-.05em;line-height:.9;margin:0}
.next-slot h3 span{color:var(--mute-2)}
.paper .cta .ar{color:var(--ink)}
.paper .cta.solid{background:var(--ink);color:var(--paper)}
.paper .cta.solid .ar{color:var(--spark)}

/* ---------- 06 growth system ---------- */
.system{height:420vh;position:relative}
.system-stage{position:sticky;top:0;height:100svh;display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.25fr);gap:clamp(24px,4vw,72px);align-items:center;padding:calc(84px + env(safe-area-inset-top,0px)) var(--g) 48px}
.stages{list-style:none;margin:0;padding:0;border-top:1px solid var(--line)}
.stage{border-bottom:1px solid var(--line)}
.stage button{width:100%;display:grid;grid-template-columns:44px minmax(0,1fr) auto;gap:12px;align-items:baseline;text-align:left;padding:clamp(10px,1.3vh,16px) 0}
.stage .n{font-family:var(--f-mono);font-size:13px;color:var(--mute)}
.stage .nm{font-family:var(--f-display);font-weight:500;font-size:clamp(26px,3.6vw,56px);letter-spacing:-.045em;line-height:1;color:rgba(247,247,244,.4);transition:color .45s var(--ease)}
.stage .tools{font-family:var(--f-mono);font-size:12px;letter-spacing:.06em;color:var(--mute);text-transform:uppercase;opacity:0;transform:translateX(-8px);transition:opacity .4s,transform .4s var(--ease);text-align:right}
.stage.on .nm{color:var(--bone)}
.stage.on .n{color:var(--spark)}
.stage.on .tools{opacity:1;transform:none}
.os{border:1px solid var(--line);background:var(--ink-2);display:flex;flex-direction:column;min-width:0}
.os-bar{display:flex;justify-content:space-between;gap:12px;padding:12px 16px;border-bottom:1px solid var(--line)}
.os-bar .dots{display:flex;gap:6px;align-items:center}
.os-bar .dots i{width:7px;height:7px;border:1px solid var(--mute);border-radius:50%}
.os-bar .dots i.live{background:var(--spark);border-color:var(--spark);animation:blink 1.6s steps(2) infinite}
.os-canvas{position:relative;padding:clamp(16px,3vw,36px)}
.os-canvas svg{width:100%;height:auto;overflow:visible}
.track{fill:none;stroke:rgba(247,247,244,.14);stroke-width:1.2}
.track-lit{fill:none;stroke:var(--spark);stroke-width:1.6}
.node circle{fill:var(--ink-2);stroke:rgba(247,247,244,.4);stroke-width:1.2;transition:fill .4s,stroke .4s}
.node text{fill:var(--mute);font-family:var(--f-mono);font-size:11px;letter-spacing:.12em;transition:fill .4s}
.node.on circle{fill:var(--spark);stroke:var(--spark)}
.node.on text{fill:var(--bone)}
.node.done circle{stroke:var(--spark)}
.pulse{fill:var(--spark)}
.os-read{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);border-top:1px solid var(--line)}
.os-read>div{padding:14px 16px;display:flex;flex-direction:column;gap:6px;min-width:0}
.os-read>div+div{border-left:1px solid var(--line)}
.os-read strong{font-family:var(--f-display);font-weight:500;font-size:clamp(20px,2vw,28px);letter-spacing:-.03em;line-height:1.05}
.os-read p{margin:0;font-size:15px;color:var(--mute);line-height:1.45}

/* ---------- 07 capabilities ---------- */
.caps{list-style:none;margin:0;padding:0;border-top:1px solid var(--line)}
.cap{border-bottom:1px solid var(--line)}
.cap a{display:grid;grid-template-columns:70px minmax(0,1fr) minmax(0,.9fr) 40px;gap:24px;align-items:center;padding:clamp(18px,2.4vw,34px) 0;position:relative}
.cap .n{font-family:var(--f-mono);font-size:13px;color:var(--mute)}
.cap h3{margin:0;font-family:var(--f-display);font-weight:500;font-size:clamp(26px,4vw,66px);letter-spacing:-.048em;line-height:.95;transition:transform .6s var(--ease),color .4s}
.cap p{margin:0;font-size:16px;color:var(--mute);display:flex;flex-direction:column;gap:4px}
.cap p b{font-weight:600;color:var(--bone);font-size:19px}
.cap .ar{font-size:22px;color:var(--mute);transition:color .3s,transform .5s var(--ease);justify-self:end}
.cap a::after{content:"";position:absolute;left:0;bottom:-1px;height:1px;width:100%;background:var(--spark);transform:scaleX(0);transform-origin:left;transition:transform .8s var(--ease)}
.cap a:hover::after,.cap a:focus-visible::after{transform:scaleX(1)}
.cap a:hover h3{transform:translateX(12px)}
.cap a:hover .ar{color:var(--spark);transform:rotate(45deg)}
.peek{position:fixed;left:0;top:0;z-index:30;width:220px;aspect-ratio:4/3;pointer-events:none;overflow:hidden;opacity:0;transform:translate(-50%,-50%) scale(.85);transition:opacity .35s,transform .5s var(--ease);display:none}
.peek.on{opacity:1}
.peek img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:0;transition:opacity .35s;filter:grayscale(1) contrast(1.08)}
.peek img.on{opacity:1}
@media (hover:hover) and (pointer:fine){.peek{display:block}}

/* ---------- 08 industries ---------- */
.ind-wrap{display:grid;grid-template-columns:minmax(0,1fr) 280px;gap:clamp(24px,4vw,64px);align-items:start}
.ind{margin:0;font-family:var(--f-display);font-weight:500;font-size:clamp(30px,4.9vw,84px);letter-spacing:-.05em;line-height:1.02;text-wrap:balance}
.ind button{display:inline;font:inherit;letter-spacing:inherit;color:var(--ink);transition:color .35s,opacity .35s;text-align:left}
.ind .sl{color:var(--mute-2);opacity:.45;padding:0 .12em;font-weight:400}
.ind.dim button{opacity:.3}
.ind.dim button.on{opacity:1}
.ind-card{position:sticky;top:120px;border-top:1px solid var(--ink);padding-top:16px;display:flex;flex-direction:column;gap:14px;min-height:220px}
.ind-card h4{margin:0;font-family:var(--f-display);font-weight:500;font-size:26px;letter-spacing:-.03em;line-height:1.05}
.ind-card p{margin:0;font-size:16px;color:var(--mute-2)}
.ind-card .chips{display:flex;flex-wrap:wrap;gap:6px}
.chip{font-family:var(--f-mono);font-size:12px;letter-spacing:.08em;text-transform:uppercase;border:1px solid currentColor;padding:5px 8px 4px}
.ind-card a.proof-link{font-family:var(--f-mono);font-size:13px;letter-spacing:.08em;text-transform:uppercase;border-bottom:1px solid var(--ink);align-self:flex-start;padding-bottom:3px}

/* ---------- 09 about ---------- */
.about-grid{display:grid;grid-template-columns:minmax(0,1.2fr) minmax(0,1fr);gap:clamp(32px,6vw,110px)}
.about-fig{position:relative;margin:clamp(40px,6vw,88px) 0 0}
.about-fig img{width:100%;aspect-ratio:16/10;object-fit:cover;filter:grayscale(1) contrast(1.1) brightness(.85)}
.about-fig figcaption{position:absolute;left:0;bottom:-28px}
.about-fig .stamp{position:absolute;right:-1px;top:-1px;background:var(--spark);color:var(--spark-ink);padding:10px 12px}
.about-copy{display:flex;flex-direction:column;gap:clamp(28px,4vw,48px);padding-top:clamp(0px,1vw,16px)}
.pillars{display:flex;flex-wrap:wrap;gap:0;border-top:1px solid var(--line)}
.pillars span{flex:1 1 33%;padding:12px 12px 12px 0;border-bottom:1px solid var(--line);font-size:16px}
.pillars span i{font-style:normal;font-family:var(--f-mono);font-size:12px;color:var(--spark);margin-right:10px}
.people{display:flex;flex-direction:column}
.person{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:16px;align-items:end;padding:22px 0;border-bottom:1px solid var(--line)}
.person:first-child{border-top:1px solid var(--line)}
.person h3{margin:0;font-family:var(--f-display);font-weight:500;font-size:clamp(30px,3.4vw,54px);letter-spacing:-.045em;line-height:.95}
.person h3 span{display:block}
.person .mono{text-align:right}

/* ---------- insights ---------- */
.filters{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:28px}
.filters button{font-family:var(--f-mono);font-size:12px;letter-spacing:.1em;text-transform:uppercase;border:1px solid var(--line-p);padding:8px 12px 7px;transition:background .3s,color .3s,border-color .3s}
.filters button:hover{border-color:var(--ink)}
.filters button[aria-pressed="true"]{background:var(--ink);color:var(--paper);border-color:var(--ink)}
.journal{display:grid;grid-template-columns:minmax(0,1.25fr) minmax(0,1fr);gap:clamp(24px,3vw,48px)}
.feature{display:flex;flex-direction:column;gap:16px}
.feature .im{overflow:hidden}
.feature img{width:100%;aspect-ratio:16/11;object-fit:cover;filter:grayscale(1);transition:transform 1.4s var(--ease),filter .6s}
.feature:hover img{filter:none}
.feature:hover img{transform:scale(1.04)}
.feature h3{margin:0;font-family:var(--f-display);font-weight:500;font-size:clamp(28px,3vw,46px);letter-spacing:-.045em;line-height:1}
.feature p{margin:0;color:var(--mute-2);max-width:52ch}
.alist{list-style:none;margin:0;padding:0;border-top:1px solid var(--ink)}
.alist li{border-bottom:1px solid var(--line-p)}
.alist a{display:grid;grid-template-columns:96px minmax(0,1fr);gap:18px;padding:16px 0;align-items:start}
.alist img{width:96px;aspect-ratio:1;object-fit:cover;filter:grayscale(1);transition:filter .5s}
.alist a:hover img{filter:none}
.alist h4{margin:6px 0 0;font-family:var(--f-display);font-weight:500;font-size:clamp(18px,1.6vw,23px);letter-spacing:-.025em;line-height:1.12}
.ameta{display:flex;gap:12px;align-items:center;flex-wrap:wrap}
.status{display:inline-flex;align-items:center;gap:6px}
.status::before{content:"";width:6px;height:6px;background:var(--ink);border-radius:50%}
.empty{padding:24px 0;color:var(--mute-2)}

/* ---------- 10 final cta ---------- */
.final{position:relative;overflow:hidden;isolation:isolate;padding-block:clamp(120px,14vw,220px) clamp(64px,8vw,120px)}
.final-bg{position:absolute;inset:0;z-index:-2}
.final-bg img{width:100%;height:100%;object-fit:cover;filter:grayscale(1) brightness(.3) contrast(1.2)}
.final::before{content:"";position:absolute;inset:0;z-index:-1;background:linear-gradient(180deg,var(--ink) 0%,rgba(11,11,12,.35) 40%,rgba(11,11,12,.6) 75%,var(--ink) 100%)}
.final-mark{position:absolute;left:50%;top:50%;width:min(130vw,1700px);transform:translate(-50%,-52%);z-index:-1;pointer-events:none}
.final-mark path{fill:none;stroke:var(--spark);stroke-width:.7;vector-effect:non-scaling-stroke;opacity:.85}
.final h2{font-size:clamp(60px,13.5vw,250px);letter-spacing:-.065em;line-height:.82}
.final h2 .r{text-align:right}
.final h2 .c{padding-left:12vw}
.final-foot{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:32px;align-items:end;margin-top:clamp(40px,6vw,88px)}

/* ---------- footer ---------- */
footer{border-top:1px solid var(--line);padding-block:clamp(56px,7vw,96px) calc(28px + env(safe-area-inset-bottom,0px))}
.f-grid{display:grid;grid-template-columns:minmax(0,1.4fr) repeat(3,minmax(0,1fr));gap:32px}
.f-grid h4{margin:0 0 16px;font-family:var(--f-mono);font-size:12px;font-weight:400;letter-spacing:.12em;text-transform:uppercase;color:var(--mute)}
.f-grid ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:8px;font-size:16px}
.f-grid ul a:hover{color:var(--spark)}
.f-brand .mark{width:120px;height:auto;margin-bottom:22px}
.f-brand p{margin:0;color:var(--mute);font-size:16px}
.f-big{font-family:var(--f-display);font-weight:500;letter-spacing:-.06em;line-height:.86;font-size:clamp(44px,8.6vw,190px);margin:clamp(56px,8vw,120px) 0 24px;text-wrap:balance}
.f-big span{color:var(--spark)}
.f-base{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;border-top:1px solid var(--line);padding-top:18px}

/* ---------- case study overlay ---------- */
.case{position:fixed;inset:0;z-index:70;background:var(--paper);color:var(--ink);overflow-y:auto;overscroll-behavior:contain;clip-path:inset(100% 0 0 0);visibility:hidden;transition:clip-path .9s var(--ease-io),visibility 0s .9s}
.case.open{clip-path:inset(0);visibility:visible;transition:clip-path .9s var(--ease-io)}
.case-bar{position:sticky;top:0;z-index:2;display:flex;justify-content:space-between;align-items:center;gap:16px;padding:calc(14px + env(safe-area-inset-top,0px)) var(--g) 14px;background:rgba(237,237,232,.86);backdrop-filter:blur(12px);-webkit-backdrop-filter:blur(12px);border-bottom:1px solid var(--line-p)}
.case-bar button{font-family:var(--f-mono);font-size:13px;letter-spacing:.1em;text-transform:uppercase;display:flex;gap:10px;align-items:center;padding:8px 0}
.case-hero{padding:clamp(48px,7vw,104px) var(--g) 0}
.case-hero .h1{letter-spacing:-.06em}
.case-hero .lede{color:var(--ink);margin-top:28px;max-width:36ch;font-size:clamp(20px,2vw,30px);letter-spacing:-.02em;line-height:1.2}
.case-img{margin:clamp(40px,5vw,72px) var(--g) 0}
.case-img img{width:100%;aspect-ratio:16/8;object-fit:cover}
.case-facts{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:24px;margin:0 var(--g);padding:22px 0;border-bottom:1px solid var(--line-p)}
.case-facts dt{font-family:var(--f-mono);font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--mute-2);margin-bottom:8px}
.case-facts dd{margin:0;font-size:16px;line-height:1.4}
.case-block{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,2fr);gap:32px;padding:clamp(48px,6vw,88px) var(--g);border-bottom:1px solid var(--line-p)}
.case-block h3{margin:0;font-family:var(--f-display);font-weight:500;font-size:clamp(28px,3vw,46px);letter-spacing:-.045em;line-height:1}
.case-block h3 small{display:block;font-family:var(--f-mono);font-size:12px;letter-spacing:.1em;color:var(--mute-2);margin-bottom:14px;font-weight:400}
.case-block p{margin:0 0 1em;font-size:clamp(17px,1.35vw,20px);line-height:1.5;max-width:58ch;text-wrap:pretty}
.case-block ul{margin:0;padding:0;list-style:none;border-top:1px solid var(--line-p);max-width:58ch}
.case-block li{padding:10px 0;border-bottom:1px solid var(--line-p);font-size:17px;display:flex;gap:14px}
.case-block li span{font-family:var(--f-mono);font-size:12px;color:var(--mute-2);padding-top:4px}
.case-gallery{display:grid;grid-template-columns:repeat(6,minmax(0,1fr));gap:clamp(10px,1.2vw,18px);padding:clamp(48px,6vw,88px) var(--g)}
.case-gallery figure{margin:0}
.case-gallery figure:nth-child(1){grid-column:span 4}
.case-gallery figure:nth-child(2){grid-column:span 2}
.case-gallery figure:nth-child(3),.case-gallery figure:nth-child(4),.case-gallery figure:nth-child(5){grid-column:span 2}
.case-gallery figure:nth-child(6){grid-column:span 6}
.case-gallery img{width:100%;height:100%;object-fit:cover;aspect-ratio:4/3}
.case-gallery figure:nth-child(1) img{aspect-ratio:16/10}
.case-gallery figure:nth-child(2) img{aspect-ratio:auto;height:100%}
.case-gallery figure:nth-child(6) img{aspect-ratio:21/8}
.case-next{display:block;background:var(--ink);color:var(--bone);padding:clamp(56px,8vw,120px) var(--g);position:relative;overflow:hidden;cursor:pointer;width:100%;text-align:left}
.case-next .h1{transition:transform .8s var(--ease)}
.case-next:hover .h1{transform:translateX(16px)}
.case-live{display:flex;gap:28px;flex-wrap:wrap;margin-top:24px}

/* ---------- booking ---------- */
dialog.book{border:0;padding:0;margin:0 0 0 auto;height:100%;max-height:100%;width:min(560px,100%);background:var(--ink-2);color:var(--bone);border-left:1px solid var(--line)}
dialog.book::backdrop{background:rgba(11,11,12,.6);backdrop-filter:blur(6px)}
dialog.book[open]{animation:slide .7s var(--ease)}
@keyframes slide{from{transform:translateX(100%)}}
.book-in{padding:calc(28px + env(safe-area-inset-top,0px)) clamp(20px,3vw,40px) calc(28px + env(safe-area-inset-bottom,0px));display:flex;flex-direction:column;gap:28px;min-height:100%}
.book-top{display:flex;justify-content:space-between;align-items:center}
.book h2{margin:0;font-family:var(--f-display);font-weight:500;font-size:clamp(38px,5vw,60px);letter-spacing:-.05em;line-height:.92}
.field{display:flex;flex-direction:column;gap:8px}
.field label,.field legend{font-family:var(--f-mono);font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--mute);padding:0}
.field input,.field textarea{font:inherit;font-size:17px;color:var(--bone);background:transparent;border:0;border-bottom:1px solid var(--line);padding:8px 0 10px;border-radius:0;transition:border-color .3s}
.field input:focus,.field textarea:focus{outline:0;border-color:var(--spark)}
.field textarea{resize:vertical;min-height:84px}
fieldset.field{border:0;margin:0;padding:0}
.opts{display:flex;flex-wrap:wrap;gap:8px}
.opts label{cursor:pointer}
.opts input{position:absolute;opacity:0}
.opts span{display:inline-block;font-family:var(--f-mono);font-size:12px;letter-spacing:.08em;text-transform:uppercase;border:1px solid var(--line);padding:9px 12px 8px;transition:all .25s}
.opts input:checked+span{background:var(--spark);color:var(--spark-ink);border-color:var(--spark)}
.opts input:focus-visible+span{outline:1.5px solid var(--spark);outline-offset:3px}
.err{color:#ff8f7a;font-size:15px;min-height:1.2em;margin:0}
.done-msg{display:flex;flex-direction:column;gap:16px}
.done-msg .mark{width:90px;color:var(--spark)}


/* ---------- 06 content house (the one loud room) ---------- */
.house{background:var(--spark);color:var(--ink);overflow:hidden}
.house ::selection{background:var(--ink);color:var(--spark)}
.house .mute{color:rgba(11,11,12,.78)}
.house-head{display:grid;grid-template-columns:minmax(0,1.7fr) minmax(0,1fr);gap:clamp(24px,4vw,64px);align-items:end;margin-bottom:clamp(36px,5vw,64px)}
.house h2{font-size:clamp(46px,8.4vw,150px)}
.house h2 .fun{display:inline-block;background:var(--ink);color:var(--spark);padding:0 .12em .02em;transform:rotate(-3deg);margin-left:.06em}
.house-side{display:flex;flex-direction:column;gap:20px}
.house-side p{margin:0;font-size:clamp(17px,1.3vw,20px);line-height:1.45;max-width:38ch}
.board{position:relative;height:clamp(520px,44vw,640px);border-top:1px solid rgba(11,11,12,.25);border-bottom:1px solid rgba(11,11,12,.25);touch-action:pan-y}
.board-hint{position:absolute;left:0;top:14px;display:flex;gap:18px;align-items:center;z-index:1}
.take{margin:0;position:absolute;left:0;top:0;width:clamp(190px,15.6vw,250px);background:#FBFBF8;padding:10px 10px 14px;box-shadow:0 1px 0 rgba(11,11,12,.08),0 18px 40px -18px rgba(11,11,12,.45);cursor:grab;user-select:none;-webkit-user-select:none;transition:transform .7s var(--ease),box-shadow .3s;will-change:transform;color:var(--ink)}
.take.dragging{cursor:grabbing;transition:none;box-shadow:0 30px 60px -20px rgba(11,11,12,.55)}
.take img{width:100%;aspect-ratio:4/3;object-fit:cover;pointer-events:none}
.take .slate{display:flex;justify-content:space-between;gap:8px;margin-top:10px}
.take h3{margin:4px 0 0;font-family:var(--f-display);font-weight:500;font-size:20px;letter-spacing:-.03em;line-height:1.1}
.take p{margin:2px 0 0;font-size:15px;color:#5E5F5A}
.formats{margin:clamp(36px,5vw,64px) 0 0;font-family:var(--f-display);font-weight:500;font-size:clamp(26px,3.6vw,56px);letter-spacing:-.045em;line-height:1.1;text-wrap:balance}
.formats i{font-style:normal;font-family:var(--f-mono);font-size:.4em;letter-spacing:0;vertical-align:.5em;margin:0 .35em 0 .15em;opacity:.7}

/* ---------- loader ---------- */
.loader{position:fixed;inset:0;z-index:90;background:var(--ink);color:var(--bone);display:flex;align-items:center;justify-content:center;transition:clip-path 1s var(--ease-io);clip-path:inset(0)}
.loader.done{clip-path:inset(0 0 100% 0)}
.loader .mark{width:min(220px,46vw)}
.loader .mark path{fill:none;stroke:var(--bone);stroke-width:2.2}
.loader .count{position:absolute;right:var(--g);bottom:calc(24px + env(safe-area-inset-bottom,0px));font-family:var(--f-display);font-weight:500;font-size:clamp(48px,8vw,120px);letter-spacing:-.05em;line-height:.8;font-variant-numeric:tabular-nums}
.loader .count span{color:var(--spark)}
.loader .lbl{position:absolute;left:var(--g);bottom:calc(30px + env(safe-area-inset-bottom,0px))}


/* ---------- buttons: the conversion layer ---------- */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:14px;font-family:var(--f-body);font-weight:700;font-size:17px;letter-spacing:-.01em;line-height:1.15;padding:19px 28px;border:2px solid transparent;white-space:nowrap;position:relative;transition:background .35s var(--ease),color .35s,border-color .35s,transform .5s var(--ease)}
.btn .ar{display:inline-block;font-weight:600;transition:transform .5s var(--ease)}
.btn:hover .ar{transform:translate(3px,-3px)}
.btn.down:hover .ar{transform:translateY(4px)}
.btn.primary{background:var(--spark);color:var(--spark-ink);border-color:var(--spark)}
.btn.primary:hover{background:var(--bone);border-color:var(--bone)}
.btn.ghost{color:var(--bone);border-color:var(--bone)}
.btn.ghost:hover{background:var(--bone);color:var(--ink)}
.btn.xl{font-size:clamp(17px,1.3vw,20px);padding:clamp(20px,1.7vw,25px) clamp(26px,2.3vw,36px)}
.btn.sm{font-size:14.5px;padding:11px 16px}
.btn.pulse::after{content:"";position:absolute;inset:-2px;border:2px solid var(--spark);pointer-events:none;animation:ring 2.6s var(--ease) infinite}
@keyframes ring{0%{opacity:.85;transform:scale(1)}75%,100%{opacity:0;transform:scale(1.08,1.4)}}
.paper .btn.primary,.house .btn.primary{background:var(--ink);color:var(--spark);border-color:var(--ink)}
.paper .btn.primary:hover,.house .btn.primary:hover{background:var(--spark);color:var(--ink);border-color:var(--ink)}
.paper .btn.ghost,.house .btn.ghost{color:var(--ink);border-color:var(--ink)}
.paper .btn.ghost:hover,.house .btn.ghost:hover{background:var(--ink);color:var(--paper)}
.nav-r{display:flex;align-items:center;gap:14px}
.mbar{position:fixed;left:0;right:0;bottom:0;z-index:45;padding:12px 16px calc(12px + env(safe-area-inset-bottom,0px));background:linear-gradient(0deg,rgba(11,11,12,.92) 55%,rgba(11,11,12,0));transform:translateY(110%);transition:transform .5s var(--ease);display:none}
.mbar.show{transform:none}
.mbar .btn{width:100%;font-size:16px;padding:16px 18px;white-space:normal}
.cta-band{display:flex;justify-content:space-between;align-items:center;gap:24px;flex-wrap:wrap;margin-top:clamp(56px,7vw,104px);padding:clamp(24px,3vw,40px);border:1px solid var(--line-strong)}
.cta-band p{margin:0;font-family:var(--f-display);font-weight:500;font-size:clamp(24px,2.4vw,38px);letter-spacing:-.03em;line-height:1.1;max-width:26ch;text-wrap:balance}
.cta-band p b{color:var(--spark);font-weight:500}

/* ---------- 06 client stories ---------- */
.tst-wrap{border-top:1px solid var(--line)}
.tslide{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.15fr);gap:clamp(24px,4vw,72px);padding-top:clamp(24px,3vw,40px);opacity:0;transform:translateY(16px);transition:opacity .6s var(--ease),transform .8s var(--ease)}
.tslide.on{opacity:1;transform:none}
.t-media{position:relative;overflow:hidden;background:var(--ink-2);align-self:start}
.t-media img{width:100%;aspect-ratio:4/3;object-fit:cover;filter:grayscale(1) contrast(1.05)}
.t-play{position:absolute;left:50%;top:50%;width:clamp(72px,7vw,104px);aspect-ratio:1;border-radius:50%;background:var(--spark);transform:translate(-50%,-50%);display:grid;place-items:center}
.t-play svg{width:34%;fill:var(--spark-ink);margin-left:8%}
.t-cap{position:absolute;left:16px;right:16px;bottom:14px;display:flex;justify-content:space-between;gap:12px}
.t-body{display:flex;flex-direction:column;gap:clamp(18px,2.2vw,28px);min-width:0;align-self:center}
.t-body .cta{align-self:flex-start;padding:10px 0}
.t-body .cta::after{bottom:4px}
.t-ph{align-self:flex-start;color:var(--spark);font-weight:600}
.t-quote{margin:0;font-family:var(--f-display);font-weight:500;font-size:clamp(26px,2.7vw,44px);letter-spacing:-.035em;line-height:1.1;color:var(--bone);text-wrap:balance}
.t-who{display:flex;gap:14px;align-items:center}
.t-av{width:58px;height:58px;border-radius:50%;border:1.5px dashed var(--mute);display:grid;place-items:center;font-family:var(--f-mono);font-size:13px;font-weight:600;color:var(--mute);flex:none}
.t-who b{display:block;font-weight:600;font-size:19px}
.t-facts{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px;margin:0;border-top:1px solid var(--line);padding-top:18px}
.t-facts dt{font-family:var(--f-mono);font-size:12px;font-weight:600;letter-spacing:.07em;text-transform:uppercase;color:var(--mute);margin-bottom:8px}
.t-facts dd{margin:0;font-size:16px;line-height:1.35;font-weight:500}
.tst-ctrl{display:flex;align-items:center;gap:12px;margin-top:28px}
.tst-ctrl button{width:54px;height:54px;border:1.5px solid var(--line-strong);font-size:20px;display:grid;place-items:center;transition:background .3s,color .3s,border-color .3s}
.tst-ctrl button:hover{background:var(--spark);color:var(--ink);border-color:var(--spark)}
.tst-ctrl .mono{margin-left:8px}

/* ---------- 12 how we work ---------- */
.proc{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(20px,3vw,48px)}
.pstep{border-top:2px solid var(--line);padding-top:26px;display:flex;flex-direction:column;gap:18px;position:relative;min-width:0}
.pstep::before{content:"";position:absolute;left:0;top:-2px;height:2px;width:100%;background:var(--spark);transform:scaleX(0);transform-origin:left;transition:transform 1.2s var(--ease)}
.proc.in .pstep::before{transform:scaleX(1)}
.proc.in .pstep:nth-child(2)::before{transition-delay:.25s}.proc.in .pstep:nth-child(3)::before{transition-delay:.5s}
.pnum{font-family:var(--f-display);font-weight:500;font-size:clamp(72px,8vw,140px);letter-spacing:-.06em;line-height:.8;color:var(--spark)}
.pstep h3{margin:0;font-family:var(--f-display);font-weight:500;font-size:clamp(30px,3vw,48px);letter-spacing:-.04em;line-height:1}
.pstep p{margin:0;font-size:clamp(17px,1.3vw,19px);line-height:1.45;max-width:32ch;font-weight:500;color:var(--bone)}

/* ---------- content house additions ---------- */
.house-line{font-family:var(--f-display);font-weight:500;font-size:clamp(24px,2.2vw,34px)!important;letter-spacing:-.03em;line-height:1.08!important}
.drag-hint{font-family:var(--f-body);font-weight:700;font-size:clamp(16px,1.3vw,19px);letter-spacing:-.01em;color:var(--ink)}
.dh-mob{display:none}
.board-hint{gap:22px}

@media (max-width:1100px){.links{display:none}.burger{display:flex}}
@media (max-width:900px){
  .word{font-size:11.5px;padding:7px 9px 6px;gap:7px}
  .word small{font-size:10px}
  .problem-intro{display:block}
  .problem-stage .problem-copy{display:none}
  .problem-heads{bottom:calc(96px + env(safe-area-inset-bottom,0px))}
  .chapter{padding-bottom:calc(92px + env(safe-area-inset-bottom,0px))}
  .problem-heads #pBefore{display:none}
  .problem-heads h2{font-size:clamp(28px,7.6vw,40px);white-space:nowrap}
  .problem-heads h2 br{display:none}
  .after-sub{margin-top:10px;font-size:15px}
  .tslide{grid-template-columns:1fr}
  .t-facts{grid-template-columns:1fr 1fr}
  .proc{grid-template-columns:1fr;gap:36px}
  .mbar{display:block}
  .cta-band .btn{width:100%;white-space:normal}
}
@media (max-width:900px) and (max-height:760px){
  .word small{display:none}
  .word{font-size:11px;padding:6px 8px 5px}
  .after-sub{display:none}
}
@media (max-width:600px){
  .nav-cta{display:none}
  .t-facts{grid-template-columns:1fr}
  .btn.xl{font-size:17px;padding:19px 22px}
}

/* ---------- responsive ---------- */
@media (max-width:1100px){
  .proofcard{display:none}
  .hero-top{grid-template-columns:1fr 1fr}.hero-top div:nth-child(3){display:none}.hero-top div:nth-child(2){justify-self:end;text-align:right}
  .ind-wrap{grid-template-columns:1fr}
  .ind-card{position:static;min-height:0}
  .p-meta{grid-template-columns:repeat(2,minmax(0,1fr))}
  .p-meta .desc{grid-column:1/-1;order:-1}
}
@media (max-width:900px){
  .hero-foot{grid-template-columns:1fr;gap:24px}
  .hero-meta{flex-direction:row;justify-content:space-between;align-items:center;text-align:left}
  .sec-head,.work-intro,.about-grid,.journal,.case-block{grid-template-columns:1fr}
  .method-row{grid-template-columns:1fr;border-top:0}
  .method-row::before{width:1px;height:100%;top:0;left:3px;transform-origin:top;transform:scaleY(var(--p,0))}
  .step{padding:0 0 28px 30px;border-left:1px solid var(--line);margin-left:3px}
  .step::before{left:-4px;top:6px}
  .system{height:auto}
  .system-stage{position:relative;height:auto;grid-template-columns:1fr;padding-block:clamp(96px,12vw,140px)}
  .os{order:-1}
  .cap a{grid-template-columns:44px minmax(0,1fr) 28px}
  .cap p{grid-column:2/3}
  .cap .ar{grid-row:1;grid-column:3}
  .f-grid{grid-template-columns:1fr 1fr}
  .f-brand{grid-column:1/-1}
  .case-facts{grid-template-columns:1fr 1fr}
  .final-foot{grid-template-columns:1fr}
  .final h2 .c{padding-left:0}
  .index{display:none}
  .house-head{grid-template-columns:1fr}
  .board{height:auto;display:flex;gap:16px;overflow-x:auto;scroll-snap-type:x mandatory;padding:84px 4px 28px;border:0}
  .take{position:relative;flex:0 0 240px;scroll-snap-align:center;transform:rotate(var(--r,0deg))!important;cursor:default}
  .board-hint{top:16px}
  .dh-desk{display:none}.dh-mob{display:inline}
}
@media (max-width:600px){
  .hero-top{display:none}
  .hero h1{font-size:clamp(46px,14.2vw,80px)}
  .hero-ctas{flex-direction:column;align-items:stretch;gap:14px}
  .hero-link{align-self:flex-start}
  .hero-ctas .btn{white-space:normal;text-align:center}
  .chapter{padding-top:calc(84px + env(safe-area-inset-top,0px))}
  .ch-word{font-size:clamp(54px,16.5vw,120px)}
  .ch-body .ch-side{align-self:stretch}
  .ch-list{columns:2;column-gap:16px}
  .ch-list li{font-size:14px;padding:8px 0}
  .ch-top>span:last-child,.ch-top .log{display:none}
  .ch-side{gap:16px}
  .ch-side p{font-size:20px}
  .node text{display:none}
  .btn.xl{font-size:15.5px;gap:10px;padding:18px 16px}
  .hero-ctas .btn{white-space:nowrap}
  .ch-side p{font-size:22px}
  .p-head{grid-template-columns:1fr;gap:10px}
  .p-head .cta{display:none}
  .project.flip .p-title{text-align:left}
  .p-media img{aspect-ratio:4/3.4}
  .p-overlay .mono:last-child{display:none}
  .next-slot{grid-template-columns:1fr}
  .stage .tools{display:none}
  .stage.on .tools{display:block;grid-column:2/-1}
  .os-read{grid-template-columns:1fr}
  .os-read>div+div{border-left:0;border-top:1px solid var(--line)}
  .person{grid-template-columns:1fr}
  .person .mono{text-align:left}
  .alist a{grid-template-columns:72px minmax(0,1fr)}
  .alist img{width:72px}
  .case-gallery{grid-template-columns:1fr 1fr}
  .case-gallery figure:nth-child(n){grid-column:span 2}
  .case-gallery figure:nth-child(3),.case-gallery figure:nth-child(4){grid-column:span 1}
  .f-big{white-space:normal}
  .crop{display:none}
  .ticks{display:none}
  .problem-side{display:none}
  .pillars span{flex-basis:50%}
}
@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation-duration:.001ms!important;animation-iteration-count:1!important;transition-duration:.001ms!important;scroll-behavior:auto!important}
  .marquee-track{animation:none}
}

/* Extracted authored style attributes for a CSP without inline styles. */
.authored-style-1{position:absolute}
.authored-style-2{display:flex;flex-direction:column;gap:18px}
.authored-style-3{align-self:stretch}
.authored-style-4{color:var(--ink)}
.authored-style-5{object-position:50% 55%}
.authored-style-6{font-size:17px}
.authored-style-7{display:flex;flex-direction:column;gap:clamp(20px,3vh,36px);min-width:0}
.authored-style-8{display:flex;flex-direction:column;gap:14px}
.authored-style-9{color:var(--bone)}
.authored-style-10{color:var(--ink);font-size:clamp(20px,2vw,30px);letter-spacing:-.02em;line-height:1.2;max-width:28ch}
.authored-style-11{margin-top:22px}
.authored-style-12{font-size:clamp(20px,1.9vw,28px);letter-spacing:-.02em;line-height:1.25;max-width:30ch}
.authored-style-13{display:block;margin-bottom:14px}
.authored-style-14{margin-bottom:40px}
.authored-style-15{border-top:1px solid var(--line)}
.authored-style-16{margin-top:28px}
.authored-style-17{font-size:clamp(18px,1.6vw,24px)}
.authored-style-18{text-align:left;color:var(--spark);font-weight:600}
.authored-style-19{display:flex;flex-direction:column;gap:24px}
.authored-style-20{align-self:flex-start}
.authored-style-21{color:var(--mute-2)}
.authored-style-22{margin-bottom:0}
.authored-style-23{display:block;margin-top:18px}
.authored-style-24{display:block;margin-top:18px;color:var(--spark)}